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Ways to Improve Your Website’s Navigation

July 31, 2017/in Business Communications, Entrepreneurship, Marketing & Sales /by StrategyDriven+

There’s no point taking the time to create a website for your business if you don’t also take the time to ensure that the site is easy for your visitors to find their way around.

Good web design answers the important questions about your business and what it’s about, and that means that your website’s navigation needs to be spot on if you’re going to convince visitors to become customers. Unfortunately, so many businesses, of all shapes and sizes, get it wrong.

Here are some simple things you can do to improve the navigation of your website and make it a whole lot easier for visitors to access the information they require, make purchases, and get in touch:

 

  1. Plan, Plan, Plan
  2. Check Out the Competition
  3. Pare it Down
  4. Keep it Clean
  5. Make it Static
  6. Text-Based Links
  7. Use Basic Language
  8. Be Very Specific
  9. Avoid Drop Down Menus
  10. Include a Search Box

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